Learn@Lunch: Championing content strategy in product teams
Details
For our September Learn@Lunch we are crossing the globe to Montreal to hear from Katie Del Angel, a Product Content Strategist at Shopify. Please note the 11am start :)
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As “word people,” the onus is usually on us to articulate the value of content strategy to our teammates, especially in a mostly-virtual workplace. Educating our teams about the work not only ensures content strategy is integrated into project work at the right times—it opens opportunities to build greater efficiencies in the product life cycle.
In this presentation, Katie will cover the different ways content strategy shows up in product teams at Shopify. She’ll share a few content strategy tools and tactics that have helped her team find alignment and build consistent experiences, as well as tips for applying them in your own team. She’ll also share a glimpse into how the growing content strategy team as a whole continues to evangelize for the craft during the company’s move to “digital by default.”
Whether you are a content strategist or are looking for the best way to work with one, this will be a great opportunity to learn and ask questions from someone who’s had plenty of experience with championing the work!
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Katie is a Product Content Strategist at Shopify with a background in UX and content marketing. She collaborates with designers, developers, and researchers to craft digital tools for merchants to grow their business. Previously, she created and executed content strategy for organizations like Panasonic, Oracle, Epson, and NewsCred.
She is the founder of the UX Content Design Meetup in Montreal, and was previously a founding organizer of the UX Content Design Meetup in New York, and the Portland Content Strategy Meetup.
She also founded an exclusive cheese club while living in Portland, Oregon.