What we're about

This group is for anyone who is in Bristol and interested in Digital Analytics, irrespective of which tool you use: e.g. Google Analytics, Omniture, Webtrends, Coremetrics, practitioners and/or users involved in AB or MVT testing, Conversion Rate Optimisation (CRO) and all other measurement related digital things! It does not matter if you are in eCommerce or not – please feel free to come along! Some of our members are Web Analytics Association (WAA) certified. Sometimes we talk about web analytics tagging and container solutions or Web Analytics Implementation and advanced reporting. Please note that this group is not associated with Web Analytics Wednesdays (WAW).

Upcoming events (4+)

Post-GA3 Survival: How Teams Can Build a Data-Driven Culture with GA4

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Agata will be our guest speaker for April.

Join us for an informative and practical session on building a data-driven culture with GA4, designed to help teams navigate the post-GA3 landscape. Learn how to achieve actionable insights, improve decision-making, and stay ahead of the curve in the rapidly-evolving world of web analytics.

By attending this webinar, you will:

  1. Get the buy-in for a tracking/measurement roadmap to be implemented. Learn about my unique framework for making GA4 audits actionable and business-focused.
  2. Become more effective at sharing performance details, gaining insight, and empowering your team. Apply my tried-and-tested techniques for planning your data dashboards.
  3. Help your team make data-driven decisions with GA4. Discover which data-related processes and governance you should develop, and what type of training you should offer.

Agata's Bio: Agata Adamiak is a Google Analytics consultant who empowers marketing and product teams to use web analytics data effectively.

Through her web analytics consultancy, Business Ahead, she regularly partners with established businesses to uncover insights for migrating more of their offline sales & support to their website.

Her approach, developed after working with companies such as Brother, Assurant, and the Post Office, is based on improving reporting, establishing governance, and optimising processes.

How to Redesign Your Website Using Google Analytics 4 - Brian Massey

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Brian Massey gives is our guest speaker this month.

Universal Analytics was a veritable playground for anyone redesigning their website. GA4, however, seems like a playground of broken glass and wild animals.

Redesigning a website means keeping what is working and changing what isn't. This can only be done with good analytics data.

You can see the problem.

Fortunately, experienced CRO Brian Massey is going to show you how his team is productively redesigning websites with GA4 as their guide.

Attendees will get access to the Google Sheets spreadsheet that pulls data right from GA4.

Brian will answer the following burning questions:

1. How is GA4 making things hard?
2. Why a spreadsheet is a viable reporting tool.
3. What functions do you need to evaluate designs?
4. What data really matters?

Brian's bio:
Brian Massey is the founder of Conversion Sciences LLC and author of the book Your Customer Creation Equation.

Since 2007, Brian has worked with hundreds of companies to improve their online business.

He is a sought-after speaker, presenting at IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and others.

He has written for online publications including ClickZ, Search Engine Land and Marketing Land. Massey is the host of the Intended Consequences podcast.

GA4ward MKIII - 1 Month Before Sunset

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Agenda to be confirmed

Bristol Digitial Analytics Meetup

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Agenda to be confirmed

Past events (77)

GA4ward MKII - Going Supersonic - All-day GA4 event

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