BA 4.0 - Mike Burrows: The Outside-in Strategy Review (OI-SR) (ONLINE)

What's happening when we're reaching the right customers, meeting their strategic needs*?

*Their needs, our strategy

Outside-in strategy is strategy that starts from the outside – with customers, other external actors, and other aspects of the environment – and works inwards to identify the implications for those working inside the scope in question. It complements inside-out strategy, strategy that starts with internal experience and capability.In this session we'll look at Agendashift's Outside-in Strategy Review template (agendashift.com/oi-sr-template) and related tools from the Agendashift stable.

About our speaker:

Mike Burrows

Agendashift founder Mike Burrows is the author of Agendashift: Outcome-oriented change and continuous transformation (2nd edition March 2021), Right to Left: The digital leader's guide to Lean and Agile (2019, audiobook 2020), and the Lean-Agile classic Kanban from the Inside (2104). Mike is recognised for his pioneering work in Lean, Agile, and Kanban and for his advocacy for participatory and outcome-oriented approaches to change, transformation, and strategy. Past leadership roles include global development manager and Executive Director at a top tier investment bank, CTO for an energy risk management startup, and interim delivery manager on two of the UK Government Digital Services ‘exemplar’ projects. https://www.linkedin.com/in/asplake/

About our hosts:

Rachel Dickstein

Rachel is a Scrum Master and board member of the BAM Berlin community. She previously worked as an Agile Project Manager at the Hohenschönhausen Memorial in Berlin on an integration-and-inclusion project funded by the German Chancellery and recently started in Product Management for Sustainability Solutions.
You can connect with her on LinkedIn: https://www.linkedin.com/in/rachel-dickstein-projectmanager-07201990/

Thoralf J Klatt

Thoralf serves as an Enterprise Agile Coach. He started his career developing medical devices like CT scanners and became a Certified Scrum Master in 2007. Based on many years of experience in diverse domains, Thoralf qualified as SPC in 2016, as Scrum@Scale and Scrum Inc. Trainer with Jeff Sutherland in 2019, and as Mobius Navigator Coach with Gabrielle Benefield in 2020. https://www.linkedin.com/in/tjklatt/