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Business Book Club Meetup #23 - All Marketers Are Liars
Hi everyone, Business Book Club Meetup #23 is on: • Friday, Oktober 19th, 19:30 @ MOSCHMOSCH (EUROPAVIERTEL) • OUR NEXT BOOK: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (https://amzn.to/2QB7c5f) All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition. What do you need to participate? Interest in the topic of the book to be discussed. How can you prepare for the meetup? Think about the following questions: 1) Which ideas in the book were most valuable for you? 2) Any lessons learned which you can apply immediately? 3) Which questions were not answered in the book? What’s next? Our meetup structure: • Introduction: everybody tells ~3 sentences about him/herself • Summary: organizer gives a short summary of the book (~10 min) • Impression: everybody talks ~2 min (own experiences/what did we like most/least?) • Discussion: lessons learned from the book • Total time: ~2hrs. We look forward to your comments and many RSVPs: YESSS! P.S.: Suggestions for the upcoming books are always welcome! :) ****************************************** Sprache: Das Meetup wird entweder auf Deutsch oder auf Englisch gehalten. Am Anfang entscheiden wir gemeinsam welche Sprache gesprochen wird. Language: As soon as there is at least one person who can't speak German, the meetup language will be English. At the beginning of the meetup we decide together which language will be spoken.

Moschmosch

Europa-Allee 20 · Frankfurt

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What we're about

Leaders are Readers

Do you like reading non-fiction books about Entrepreneurship, Self-Development and Business?

Are you interested in starting your own business in foreseeable future and would like to network with like-minded people?
Are you ready to receive valuable advice and sharing your own wisdom and life-hacks with others?

Then we are looking exactly for YOU!

Join us on the trip of exploring different business models, biographies of successful people and tips to enhance your daily life.

Our meetup structure:
• Introduction: everybody tells ~3 sentences about him/herself
• Brief author bio (~5 min)
• Impression: everybody talks ~2 min (own experiences/what did we like most/least?)
• Discussion: lessons learned from the book
• Total time: ~2hrs.

What do you need to participate?
Interest in the topic of the book to be discussed.
You don’t have to have read the book completely.

How can you prepare for the meetup? (optional)
Think about the following questions:
1) Which ideas in the book were most valuable for you?
2) Any lessons learned which you can apply immediately?
3) Which questions were not answered in the book? What’s next?

******************************************

Sprache: Das Meetup wird entweder auf Deutsch oder auf Englisch gehalten. Am Anfang entscheiden wir gemeinsam welche Sprache gesprochen wird.

Language: As soon as there is at least one person who can't speak German, the meetup language will be English. At the beginning of the meetup we decide together which language will be spoken.

******************************************

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