• What we'll do
Join us for a fast paced session on E-mail Marketing and how it fits into the Engagement Marketing Cycle. Julie Card, owner of mycollingwood.ca is an e-mail marketing expert and is looking forward to sharing what she knows about e-mail marketing strategy and execution and why it’s so important to small business owners. E-mail marketing delivers excellent return on investment and with today’s technology it’s easy to create an integrated marketing campaign that leverages social media channels. Julie will give a quick review on:
• What it really is (and isn’t)
• What it can do for your business
• And the five easy steps you must take to harness the power of the inbox!
o Grow a healthy list
o Create great content
o Customize a beautiful, mobile-friendly template that matches your brand
o How to get your emails opened
o Tracking your results
This session is info-packed with tips, techniques and tools to help you navigate the dos and the don'ts for your own email marketing! And then enjoy the networking session afterwards.
• What to bring
• Important to know