HATCHED Speaker Night: Protecting Rainbow Loom with Theodore W. Olds
Details
Theodore W. Olds and John Siragusa of Carlson, Gaskey & Olds will be speaking about protecting a fad product. In 2010 an independent inventor, Choon Ng, invented the Rainbow Loom, a loom for making rubber band bracelets. In 2013 and 2014 the Rainbow Loom was perhaps the hottest toy in the World.
Counterfeits and various types of infringements flooded the US, Europe and Asia. Ted and John headed up the team charged with stopping these actions. They will explain what worked and what did not work to address this problem. Also, they will cover steps that were taken early so that Rainbow Loom had the tools to limit the counterfeits and infringements. Rainbow Loom enjoyed the success every independent inventors dreams about, and this is the story of the headaches that can come with that success, and how to minimize them.