ABM is the buzz word for marketing in 2016, however the journey from theory to practice is easier said than done. Marketers are only penetrating 10-15% of their key, high value accounts. A successful ABM strategy is a great opportunity to produce revenue generating results and place your Marketing department in an esteemed position in your company.
In the meetup, Rafi Kretchmer (https://il.linkedin.com/in/rafi-kretchmer-901200), VP Marketing of Panaya, will share his best practices and tips to deliver an innovative and practical ABM program.
The presentation will include:
• Allocating the right budgets for ABM
• Key ways to get Management and Sales involved
• Content strategies for ABM messaging and communications
