Account-Based Marketing: Turning the Dream into a Reality

ABM is the buzz word for marketing in 2016, however the journey from theory to practice is easier said than done. Marketers are only penetrating 10-15% of their key, high value accounts. A successful ABM strategy is a great opportunity to produce revenue generating results and place your Marketing department in an esteemed position in your company.

In the meetup, Rafi Kretchmer (https://il.linkedin.com/in/rafi-kretchmer-901200), VP Marketing of Panaya, will share his best practices and tips to deliver an innovative and practical ABM program.

The presentation will include:

• Allocating the right budgets for ABM

• Key ways to get Management and Sales involved

• Content strategies for ABM messaging and communications

• Measuring results on an account level

The meetup will be conducted in English.

Don't miss this one!

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Anyone would like to introduce themselves or their company for a quick 1 minute pitch on stage, please reach out to me beforehand and we can provide this opportunity. We will allow for 3 quick pitches (first come first serve) at this meetup, before the main speaker.

See you tomorrow!