ABM is the buzz word for marketing in 2016, however the journey from theory to practice is easier said than done. Marketers are only penetrating 10-15% of their key, high value accounts. A successful ABM strategy is a great opportunity to produce revenue generating results and place your Marketing department in an esteemed position in your company.
In the meetup, Rafi Kretchmer (https://il.linkedin.com/in/rafi-kretchmer-901200), VP Marketing of Panaya, will share his best practices and tips to deliver an innovative and practical ABM program.
The presentation will include:
• Allocating the right budgets for ABM
• Key ways to get Management and Sales involved
• Content strategies for ABM messaging and communications
• Measuring results on an account level
The meetup will be conducted in English.
Don't miss this one!
Anyone would like to introduce themselves or their company for a quick 1 minute pitch on stage, please reach out to me beforehand and we can provide this opportunity. We will allow for 3 quick pitches (first come first serve) at this meetup, before the main speaker.
See you tomorrow!