Account-Based Marketing: Turning the Dream into a Reality

This is a past event

108 people went


ABM is the buzz word for marketing in 2016, however the journey from theory to practice is easier said than done. Marketers are only penetrating 10-15% of their key, high value accounts. A successful ABM strategy is a great opportunity to produce revenue generating results and place your Marketing department in an esteemed position in your company.

In the meetup, Rafi Kretchmer (, VP Marketing of Panaya, will share his best practices and tips to deliver an innovative and practical ABM program.

The presentation will include:

• Allocating the right budgets for ABM

• Key ways to get Management and Sales involved

• Content strategies for ABM messaging and communications

• Measuring results on an account level

The meetup will be conducted in English.

Don't miss this one!


Anyone would like to introduce themselves or their company for a quick 1 minute pitch on stage, please reach out to me beforehand and we can provide this opportunity. We will allow for 3 quick pitches (first come first serve) at this meetup, before the main speaker.

See you tomorrow!