PR, Not ER: How to Painlessly Get Your Startup Covered by the Global Media

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Interested in learning more about public relations (PR) and how it can help your company position itself as a global leader in your industry? Or perhaps you’d like to know more about working with the media and how to shift the public’s perception of your business?

In this discussion, Lauren Gumport, Director of Communications at Playbuzz, will offer an overview of key PR tactics that are a must for your global communication plan, including easy-to-use tools, tips on media relations, and why speaking events and awards are crucial when it comes to elevating your company’s brand, messaging and reputation. It will also provide an overview on the pros and cons of hiring an in-house PR team, compared to that of working with a third-party agency.

Within, Lauren will present a case study on how the buzz and news was created during Playbuzz’s recent Series C $35 million funding round, including the planning process and how the company garnered coverage in key markets worldwide.

This presentation will appeal to marketing teams and executives looking to invest more time and resources into their PR initiatives. The discussion is especially ideal for those who have upcoming product launches or funding announcements that they would like to earn media coverage around.

The meetup will be conducted in English.

• 7:00 - 7:30 Grab a seat, a drink or two and network

• 7:30 - 7:45 Intro

• 7:45 - 8:30 Feature presentation

See you there!

P.S If you're in New York or Boston anytime soon, make sure you check out our twin groups: CMO Confessions NYC (https://www.meetup.com/cmoconfessions/) & CMO Confessions Boston (https://www.meetup.com/CMO-Confessions-NYC/)