CRAP Talks #14 (Conversion Rate, Analytics, Product)

CRAP Talks: CRO, Analytics & Product - London
CRAP Talks: CRO, Analytics & Product - London
Public group

Busuu Limited

55 Basinghall Street · London

How to find us

A hop, skip, and a jump from Moorgate station, please check in at the reception desk and come up to the Busuu offices. You will then be greeted by our lovely CRAP Talks team!

Location image of event venue


An open platform where attendees are welcomed and even encouraged to contribute a session to discuss, present, share, show or talk about an idea. This is an unconference style event so anyone can nominate themselves to speak, no experience needed (in advance!).

We don't care if you're not a seasoned presenter, this is a great opportunity to share in a positive environment.

The talks can be on anything analytics, data, conversion optimisation or product related...or they can just be an idea you think is worth sharing. The only requirements are passion and originality.

We've developed our own style over our past events, it's called "two talks and a speaker" (sometimes it's three talks and a speaker)

The idea is that the first talks are useful, informational, practical, case studies, tips and tricks or just basically some cool shit. The last talk is something unexpected and (usually) unrelated to the world of CRAP...


18:45: Pizza and beer (kindly provided by our sponsors!)

18:55: Talk 1

19:25: Talk 2

Short break

19:55: Talk 3

20:15: Something different talk

20:40: Networking

Speakers, talk titles, and short biography:

Michael Migliore - AI and Customer Empathy: putting the "personal" back into "personalisation"

Mike Migliore is a senior business strategist with expertise in digital transformation, AI, CRM, CVM and product strategy. His mission is to use data and almost a decade of experience in customer marketing to drive positive outcomes for businesses. His work has won in several categories at the Direct Marketing Awards and, for use of data in marketing, at the British Media Awards and the International News Media Association (INMA). He is the creator of JAMES, the digital butler, a collaborative global AI venture between News UK and Twipe, supported by the Google Digital News Innovation Fund.

Ammar Jawad Doosh - Human Centred-AI

Annmar Jawad Doosh: Ammar is an AI Product Manager and AI practitioner, having participated in numerous data science competitions. He recently landed in the top 3% out of 10,000 data science enthusiasts competing in the Facebook AI Research challenge on computer vision. He is self-taught in ML having completed around 50 online courses on statistics, coding, and ML.

Phillip Law - Modelling of the Electrophysiology of the Heart

Philip Law - Currently Head of Analytics at Your Favourites Story – He has a PhD in The Modelling of Complex Systems from the University of Manchester. He has over 8 years experience working in digital analytics - both agency and client-side - including two years at Adobe. Whether it’s tinkering with Tableau or any of the other tools in his digital armoury, Phill’s real passion is helping people trust their data and showing them how to extract real value. At home, all you need to know is he once ran a marathon and crossed the finishing line crying, joy or pain, you decide!

Patrick Rodowicz - Experiment Centre of Excellence - how it works at 'The Lab'

Patrick Rodowicz: Patrick is Head of Insight at Simply Business, and spends most of his time working collaboratively with stakeholders from just about every aspect of the organisation to empower decision makers with great data and actionable insights.

Having graduated from New York University with a degree in Mathematics, he worked across a variety of fields (including teaching, legal, and financial regulation) before finding his way to data and analytics.

Since joining four years ago, Patrick has built and been scaling SB's Insight function to keep pace with a quickly growing and increasingly ambitious company, and has been pivotal in instilling an experimental, data-driven mindset throughout the business.