We're a group of technology professionals in the Cambridge, UK area, with an interest in product management. We might be Product Managers by job title, or have a responsibility for product management within our businesses, or maybe just an interest in product management. Our objective is to share knowledge and best practice of our trade.
We started in 2009, and in 2017 Meetup became our new home. Enjoy, share, invite others and spread the word.
How to tell an ugly duckling from a swan
As Cambridge Product Management Network welcomes in the Spring, consumer psychologist Cathrine Jansson-Boyd will share with us the secrets behind what determines whether consumers find our products attractive or not. Cathrine will outline the aesthetic factors that influence how consumers evaluate products. She will then introduce research techniques from behavioural science that we can use to find out how and to what extent our products' looks are impacting adoption and loyalty.
About Cathrine Jansson-Boyd
Dr Cathrine Jansson-Boyd is a consumer psychologist based at Anglia Ruskin University. She is the course leader for an MSc in Consumer Psychology and teaches consumer psychology to both undergraduate and postgraduate students. Her current research interests include food waste reduction, the role of touch in product/food evaluation, multisensory perception, consumer decision making, and aesthetic appreciation.
Cathrine has published extensively and is the author of the first textbook dedicated purely to Consumer Psychology. In the past, she has worked with organisations such as Disney, Unilever, and Cambridgeshire county council to help them better understand their customers.
About this meet up
We start grouping at the bar around 7pm for a drink and a chat, moving upstairs around 7:30 for the main event. The talk lasts about an hour, with time for questions after.
Following the talk some people head home whilst others return to the bar for further discussion. We look forward to seeing you there!
The pub does food if you'd prefer to come straight from work.