As product managers we measure all kinds of things. We track things like market share and profitability and lead generation but we often lose sight of why we measure these things. Our metrics should give us a way to check on the health of the product, to monitor its vitals. What good is it to learn the patient was sick after they die? Product managers (and their bosses) are often confused about what is important and what isn’t important to track. This session will help to unpack that dilemma with a starting set of metrics which show the health of a product. Think of it as the data Dr. Product Manager needs to diagnose product health. Hint: It’s not market share or profitability or lead generation.
This month we welcome Steve Gaylor, from Pragmatic Institute (which many of you will know by their former name, Pragmatic Marketing), to lead a discussion on metrics.
Steve has been developing product management and marketing teams and growing organizations for more than 25 years. He has demonstrated success in strategic-leadership roles, providing solutions to a broad variety of industries, including electronics, consumer products, IT and financial services.
He has held executive-level positions in companies ranging in size from six to 82,000 employees, including Texas Instruments, Harbinger, Peregrine Systems and Inovis; his most recent role was as vice president of program deployment for PrimeRevenue, a SaaS company.