What we're about

The Cannabis Marketing Association ( https://thecannabismarketingassociation.com/ ) is a membership based organization that supports professional and creative growth by providing career resources, education-based events and networking opportunities. A team is only as great as its members. Join the Cannabis Marketing Association ( https://thecannabismarketingassociation.com/membership/ ) and be counted amongst the legal marijuana industry’s top marketing, communications and public relations professionals.

The mission of the Cannabis Marketing Association is to bring a positive perception to, and authentic understanding of, cannabis and its consumers around the world. CMA does this by supporting the professional growth of cannabis communications professionals by providing industry education, cultivating community, and establishing best practices.

Although this group is dedicated to the Boston area, CMA events are entirely virtual as a result of COVID-19. Meet, learn from, and collaborate with cannabis communications professionals within the CMA network — we meet online on a weekly basis to network with and educate one another. Industry leaders speak about specialized topics and answer audience Q&A at our virtual meetings. Welcome!

*Being a member of this Meetup group is not indicative of CMA membership. If you are unsure of your membership status, please email info@maketingcannabis.org .*

Join today, here. ( https://thecannabismarketingassociation.com/membership/ )

Upcoming events (1)

The Future of Cannabis Marketing 2023

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Cannabis Marketing Association is proud to present the third annual Future of Cannabis Marketing — a forward-thinking, half-day virtual Ted-style event, on February 7, 2023. As the end of Prohibition rapidly nears, we have the opportunity to build a new industry that communicates authentically to consumers and patients and is mindful of the relationships between government, industry, and the people.

It all boils down to this:
What is the cannabis future that we want?
What do cannabis marketing leaders need to do now to shape that future and why?

In order to build the industry we want, we must visualize and conceptualize it in advance. Often big ideas require forward-thinking and debate before they are ready for public presentation and acceptance. The Future of Cannabis Marketing will present these ideas to the industry to open up dialogue amongst the industry’s communications leaders so we can put change into action.

The Future of Cannabis Marketing may cover topics like branding, retail, and agency. The CMA Member-led Host Committee will select speakers. Winning presentations are considered based on their originality, relevance to the event description, and importance to the industry. Each session is approximately 20 minutes with 10 minutes for live Q&A.

AGENDA (subject to change)
9:30 – 10:30 am — Speed Networking 1:1**
10:45 – 11:00 am — Opening Remarks, Lisa Buffo
11:00 – 11:30 am — The Forgotten Lynchpins of our Industry and How Marketers are Missing the Mark, Johnathan McFarlane, Senior Director of Marketing, Roll Pros
11:30 – 12:00 pm — Experiential Marketing: The Future of Engaged Cannabis Consumers for Brands & Retailers, Katherine Wolf, Chief Marketing and Operations Officer, Malek’s Premium Cannabis
12:00 – 12:30 am — Speaker and Session Title TBA
12:30 – 12:45 pm — Intermission
12:45 – 1:15 pm — Cannabis Marketing Secrets: How to Own Your Data and Scale Your Results, Naima Abdi, Digital Marketing Specialist, Above the Fray
1:15 – 1:45 pm — Sustainable Packaging: Building Your Business by Doing Right, Elizabeth Corbett, Vice President of Sales, AE Global
1:45 – 2:00 pm — Closing Remarks, Lisa Buffo

**Speed networking is held on a separate platform from the speaker sessions. All registered attendees will be added to a calendar invite with the link to join prior to the live event.**

All times are in MOUNTAIN. This is a VIRTUAL EVENT!

CMA Members: you must log in to the Member Portal to access the Members-Only ticket tier.

Learn more and register now: https://thecannabismarketingassociation.com/summits/future-of-cannabis-marketing-2023/