What we're about

The Cannabis Marketing Association ( https://thecannabismarketingassociation.com/ ) is a membership based organization that supports professional and creative growth by providing career resources, education-based events and networking opportunities. A team is only as great as its members. Join the Cannabis Marketing Association ( https://thecannabismarketingassociation.com/membership/ ) and be counted amongst the legal marijuana industry’s top marketing, communications and public relations professionals.

The mission of the Cannabis Marketing Association is to bring a positive perception to, and authentic understanding of, cannabis and its consumers around the world. CMA does this by supporting the professional growth of cannabis communications professionals by providing industry education, cultivating community, and establishing best practices.

Although this group is dedicated to the Los Angeles area, CMA events are entirely virtual as a result of COVID-19. Meet, learn from, and collaborate with cannabis communications professionals within the CMA network — we meet online on a weekly basis to network with and educate one another. Industry leaders speak about specialized topics and answer audience Q&A at our virtual meetings. Welcome!

*Being a member of this Meetup group is not indicative of CMA membership. If you are unsure of your membership status, please email info@maketingcannabis.org .*

Join today, here. ( https://thecannabismarketingassociation.com/membership/ )

Upcoming events (3)

Improving Marketshare of Your Brand Using an AI-Driven Virtual Budtender

Join CMA & Standard Insights for Improving Marketshare of your Brand using an AI-Driven Virtual Budtender at 12:00 pm MT on September 21.

Learn how to harness the power of your customer’s data using artificial intelligence (AI). While traditional analytics is already being used in the cannabis industry, its main weakness is it only tells you what happened in the past and is limited to how much data its human operator can process. AI helps you see what’s likely to happen in the future. This can improve customer experience, prevent customer indecision, and tell your customers what to do next. By implementing a data-driven, surgical approach with marketing outreach, your brand or dispensary can: increase sales, improve average order value, and reduce customer churn.

Session Objectives:
- Know Your Customers Better Than They Know Themselves
- Profitability scoring off all your customers
- All your customers have to belong to specific groups
- Personalized recommendations for future purchases
- How AI predicts the future

Speaker Bios
Jerry Abiog is a Co-Founder and CMO of Standard Insights – an AI as a Service growth marketing platform. Their solution helps companies worldwide address the challenges of leveraging customer data to drive repeat business. Check out what they’re doing in the cannabis industry.

LTC Dennis Collins, USA (Ret) is an Account Executive for Standard Insights. He’s passionate about helping veterans and others realize the power of cannabis in helping solve whatever ails them.

This event is free to active CMA Members and $20 for Non-Members. If you are unsure of your CMA Membership status, please email [masked].

**REGISTER HERE**: https://thecannabismarketingassociation.com/eventbrite-event/improving-marketshare-of-your-brand-using-an-ai-driven-virtual-budtender/

September Members-Only Networking Session

Online event

Join us for our September Members-Only Gatheround!

This informal networking session is to connect marketers in the CMA community with each other— wherever they are in the world. Attendees will be able to introduce themselves and have private conversations in breakout rooms.

Cannabis Marketing Association Members — once you register for this event, you will receive a calendar invite with the link to join Gatheround.

See you there!

This event is for Cannabis Marketing Association members exclusively. To learn more about CMA Membership, visit https://thecannabismarketingassociation.com/membership/.

AMA: Navigating Cannabis Marketing in a Newly Legal Market

Join CMA and Tammy Puyear on Tuesday, September 28 at 12:00 pm MT and get a chance to ask questions to better understand the intricacies of cannabis marketing in newly legal markets.

Already know exactly what you want to ask this cannabis marketing pro? You can submit your questions with your ticket purchase; this hour-long live event will include 30 minutes of pre-submitted questions and 30 minutes of open Q&A.

Speaker Bio
Tammy Puyear, President of We are JAINE, has been following and investing in cannabis since 1998. In 2019 when Missouri’s MJ program became a reality, she left her executive career in healthcare and immersed herself in Missouri’s burgeoning cannabis industry. Puyear contributes as a freelancer to Greenway Magazine, MJ Brand Insights, and other industry publications, serves private cannabis ancillary clients as a consultant, and serves in a marketing role for one of Missouri’s vertical operators.

Registrants will receive a link to join in an automated email from the Cannabis Marketing Association Zoom account one day prior to the event. If you do not see this in your inbox, please check your spam and promotions.

This event is FREE for CMA Members and $20 for Non-Members. If you are unsure of your membership status, please email [masked].

**Register Here**: https://thecannabismarketingassociation.com/eventbrite-event/ama-navigating-cannabis-marketing-in-a-newly-legal-market-2/

Past events (51)

Photos (61)