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Telling stories is part of our African heritage, using stories in our marketing creates African legends.
Narrative Marketing will unpack all the tools and techniques required to fill your marketing with exciting narratives that connect to and include your customers into a powerful profitable relationship.
In this full day (09:30 - 16:30) workshop you will learn:
1. The importance of product benefits
2. Why story telling adds volumes to your marketing
3. The different story characters to use
4. The different story plots
5. How to give your brand a voice
6. How to make your customer the hero of your story
7. Story telling techniques
8. How to introduce plot-points
9. The Hero's story template
10. Writing your story
Workshop cost: FREE includes all notes, worksheets and refreshments. Lunch is not included: bring your own or purchase from one of the many vendors within the building (Thai, Wraps, Toasties, Veda E)
To book, please rsvp and we will send you a confirmation email. Workshop is limited to 20 people to allow for interaction and discussions.