This group is for anyone who is in Cardiff and interested in Digital Analytics, irrespective of which tool you use: e.g. Google Analytics, Omniture, Webtrends, Coremetrics, practitioners and/or users involved in AB or MVT testing, Conversion Rate Optimisation (CRO) and all other measurement related digital things! It does not matter if you are in eCommerce or not – please feel free to come along! Some of our members are Web Analytics Association (WAA) certified. We talk about web analytics tagging, Implementation and advanced reporting.