Following our hiatus in August, we're back with two great talks - one about PR, one about content - and a live site review. Plus the usual food, drink and networking at our fab venue: Tramshed Tech (http://tramshedtech.net/en/home-page/).
Here are the speakers for this event (running order TBC):
James Davies, Compass Media Relations (http://www.compassmr.co.uk/) (@compass_James (https://twitter.com/compass_James))
PR & SEO: It's Complicated
Historically, PR and SEO are two different schools; two schools that have moved closer together during recent times. As SEO looks to shade its tag as a dark art, whilst PR continues to battle for dominance in a world of online content, how can both disciplines utilise one another?
From the organiser: I've worked alongside James on a number of projects and he is one of the few PRs locally who 'gets' the SEO side of PR, i.e. trying to get that coveted inbound link. Think of this as a 'what a PR can teach SEOs about PR' type talk. Not sure about that "dark art" comment though... ;-)
Emily Bater, Admiral Insurance (https://www.admiral.com/)
Why You're Overthinking Your Website Content
Emily will take you through the starting points for a content plan and content ideas that are engaging, and share her tips for how you can improve your content.
From the organiser: Formerly of Gocompare.com and Boma Camp (a Welsh ICE project), Emily has a wealth of experience on the content front, having just joined the Admiral team in a Content Editor role. Given that us SEOs can often get too busy thinking about keywords when it comes to crafting content, it'll be really good to get Emily's views on creating content that people find useful and enjoyable while still ticking the SEO box.
Live site review
As usual, we will be analysing and auditing a volunteered website live on the night! We have our willing volunteer lined up - a few days beforehand we'll announce who it is so that you can research them beforehand if you like. Should be good!
First the first time as well, we might be having a 'guest chair' leading this session. Once confirmed we'll be sure to announce who it is, and - if it goes well - then we might have a guest chair lead all of these sessions going forward (possibly someone different every time, to keep things interesting).
Food & Drink!
A big thank you to everyone who filled out our food & drink survey a while back. This time we're gonna keep it simple with a mahoosive pizza order, and I'll try my best to cover as many dietary requirements as possible (gluten, vegetarian, etc.). If there's any problems or if you have any particular requests then please don't hesitate to ask - as a food intolerance sufferer myself, there's nothing worse than going to an event with food and not being able to eat anything, so I completely understand. You should be able to message me through Meetup.
Beer, wine* and soft drinks will also be available.
* Given that the event coincides with Beaujolais Day, we're thinking of getting a variety of wine especially. What do you think?
A big thank you to our food & drink sponsors:
Ghost Marketing - ghostmarketing.co.uk (https://ghostmarketing.co.uk/)
Xanthe Studios - xanthestudios.co.uk (https://www.xanthestudios.co.uk/)
Traffic Jam Media - trafficjammedia.co (http://trafficjammedia.co/)
Made Clear - madeclearuk.com (https://www.madeclearuk.com/)
Escentual - escentual.com (https://www.escentual.com/)