Past Meetup

Cardiff SEO Meet #7 - Mar 2018 *New Date*

This Meetup is past

41 people went

Bierkeller

Stadium plaza, Wood Street · Cardiff

How to find us

Opposite Cardiff Central station, ground floor of the Vue Cinema building... We're in the sports bar (a.k.a. Shooters) at the back of the venue.

Location image of event venue

Details

This is a rescheduling of the Thursday 1st March event that got snowed off. Please note that it's on a Wednesday evening (rather than the usual Thursday evening). We decided to 'reset' RSVPs (instead of carrying them across) as inevitably some people may not be able to make the new date, so it made sense to start from scratch.

New Year, new venue! This is our first event at our new venue: Bierkeller's Sports Bar (a.k.a. Shooters).

SPEAKERS

Here are the speakers for this event (running order TBC):

"All About The Links"

Rhydian Ball, Compare My Move (https://www.comparemymove.com/)

This talk will aim to give you some honest and practical takeaways based on some tactics and tools I use to get links without big budgets. Links will always be an important part of SEO, but with so much advice out there, how can small business owners build links to help their SEO efforts? In my talk I'll aim to cut through the noise and show you some easy ways to build some links.

From the organiser: I don't think we've ever had a full-on link building talk at Cardiff SEO Meet before, so a talk of this nature is long overdue - and I'm excited about what Rhydian has in store for us.

"How To Use Cognitive Biases In Ecommerce To Increase Your Conversion Rate"

Francesca Irving, Lunax Digital (https://lunaxdigital.co.uk/)

In this talk you will learn:

- The definition of cognitive bias
- All about the role of cognitive biases in ecommerce
- About a selection of the most important cognitive biases and how we can apply each one to ecommerce
- The difference between converting an ecommerce prospect and a service-based business prospect

From the organiser: Not an SEO talk per se, but still hugely important topic to SEOs and digital marketers. You'll see that Francesca has set up and run a few ecommerce store sites - such as MyMatcha (https://www.mymatchaskinnytea.com/) & Magnetize Lashes (https://magnetizelashes.com/) - so in addition to CRO and web psychology, I imagine there'd be some entrepreneurial takeaways as well, for those of us looking at making a side-income (or perhaps a main income!) from online stores.

LIVE SITE REVIEW

As usual, we will be analysing and auditing a volunteered website live on the night!

Usually we'd say "we'll announce who it is a few days before" but we've already announced who it was supposed to be (before the 1st March date got cancelled). It's the same website that we announced in late Feb - so if you're a member of the Meetup group then you should already have the link(s).

Bierkeller's Sports Bar now only has an enormous main screen but also has small screens dotted around the bar, so hopefully it'll be easier for the audience to follow what's going on on-screen.

FOOD & DRINK

Bierkeller are going to put on a buffet for us and are going to try and include gluten-free, vegetarian and vegan options. If you have any dietary requirements then please let me know (including those listed above, just in case we get a lot of requests for a certain type) - ideally by the Friday beforehand (23rd March) at the latest please. You should be able to message me via Meetup. We're also hoping to sort out drink vouchers (one per attendee) - but at the very least, there should be some free food!

Once again a big thank you to our sponsors, who cover the cost of the free food:

Ghost Marketing - https://ghostmarketing.co.uk/
Xanthe Studios - https://www.xanthestudios.co.uk/
Traffic Jam Media - http://trafficjammedia.co/
Made Clear - https://www.madeclearuk.com/
Escentual - https://www.escentual.com/