"An SEO's Guide to Website Migration"
Faye Watt, Edico Media (https://edicomedia.com/)
In this talk, Faye will take you through the necessary steps you need to take to ensure a successful website migration, how to avoid the loss of organic traffic and search visibility, and why migrations often fail.
From the organiser: We've had a couple of on-site/technical SEO talks in the past, but nothing related to migrations specifically. It's an important topic - get it wrong and the results can be disasterous - so Faye's talk will be critical for anyone planning one in the future.
"How we Built a Smart, Automated Marketing Campaign with Zero Budget"
Neil Cocker, Ramp (https://ramptshirts.com/)
RampTshirts.com launched an innovative email marketing campaign that has brought them many new customers, international attention, and has been written about in multiple languages as an example of how you can build smart, automated marketing campaigns with zero budget. Neil's talk will show how they did it, and how you can too.
From the organiser: Not an SEO talk per se, but there's still a lot we can learn from Neil's company's approach to marketing and outreach - plus there is a bit of an SEO tie-in (on the link building front).
LIVE SITE REVIEW
As usual, we will be analysing and auditing a volunteered website live on the night! A few days beforehand we'll announce who it is (via a Meetup mailout) so that you can research them beforehand if you like. SISTRIX (https://www.sistrix.com/) is our site review sponsor, so we'll be using their toolset to help us analyse the volunteered site and find some 'quick wins'!
FREE FOOD & DRINK
Like last time, 10 Feet Tall will be providing us with some yummy buffet food, while there'll also be a drink voucher for every attendee. If you have any dietary requirements beyond vegetarian then please let us know ASAP, ideally no later than the Monday beforehand at the latest. You can message us (via Meetup) or drop a comment below.
Once again a big thank you to our sponsors, who cover the cost of the free food & drink:
Ghost Marketing - https://ghostmarketing.co.uk/
Escentual - https://www.escentual.com/
Red Squirrel Marketing - https://www.nutsaboutmarketing.com/
Lunax Digital - https://lunaxdigital.co.uk/
SISTRIX - https://www.sistrix.com/