Politics + Design: How Modern Campaigns Utilize the Web

I know you are all tired of hearing about Clinton vs Trump, but what about the design behind their campaigns?

In this talk, we'll delve into what design techniques modern campaigns are using on the web. We'll discuss what designs help make a campaign site successful, and what falls flat. We'll also look at the differences in designs between different parties, as well as those at a local vs. national level.

A few things attendees will learn:

• Design patterns that make for a successful campaign

• My personal design process for campaign sites

• Unique and fun things campaigns do to garner your vote

Many of these design techniques apply to other industries - especially non-profits or ecommerce. So even if you have no interest in politics, come out and learn something new!

About the Speaker:

Ashley Bennett, Sr. Designer at New Media Campaigns

You probably already know Ashley as the co-founder of CLT Design. She also works full time as a web designer for New Media Campaigns, where she leads the design process for political campaigns, universities, national retailers, and non-profits.