Charlotte SCORE Meetup

https://charlotte.score.org/event/how-transform-your-unique-selling-proposition-leads-jan-18 This LIVE Stream is part 2 of 4 in the Marketing and Technology Series. All presentations in this series are FREE and once registering, you will receive the Zoom link information for all four LIVE Streams. This free webinar will take your value proposition and your USP into the realm of SEO or Search Engine Optimization. We will walk you through the process of creating a keyword driven content strategy. We’ll explain what a long tail Keyword is, and what On-Page and Off- Page optimizations are. You will also learn how to build backlinks to your website and how to avoid black-hat optimization. If you are seeking to build an inbound revenue generation process, this webinar is for you!

https://charlotte.score.org/event/pricing-profit-and-growth-jan-21 January 21, 10 am to 12 pm How to Price for Profit and Growth Smarter Pricing Guidelines for Small Businesses Fee: $20 Are you one of the 75% of small business owners that: do not have a quick and effective pricing model and/or consistently under-price your work? If so, this Live Online Workshop is for YOU! You will be put on the path to a better understanding of: The difference between mark-ups and your actual profit margins How to calculate and utilize your Cost of Goods Sold in pricing How drive time impacts service delivery businesses while fixed costs impact production oriented businesses Using fixed or variable costs to price for profit This Workshop will engage the business owner to analyze costs to better format various pricing models: Cost Plus Pricing Competition-based Pricing Good / Better/ Best models Margin-based Pricing When to utilize Premium vs. Discount strategies How to calculate a Break-even sales goal

https://charlotte.score.org/event/navigating-ppp-loan-forgiveness-process-jan-21 January 21, 12 pm to 2 pm For small business owners experiencing confusion with the PPP loan forgiveness process, this webinar with small business consultant and SCORE Mentor Josette A. Hill will bring clarity and peace of mind. Topics will include deadlines, eligible expenses, independent contractors, application forms, covered period, calculating payroll cost, and much more. Join us and have your questions answered and your mind put at ease!

Is Starting a Business Right for You? SCORE Workshop #1 Session 1: Start-Up Basics - FREE This introductory VIRTUAL workshop focuses on the basics of testing your business idea and identifying the key factors that influence start-up success. The Start-Up Basics Workshop provides you with an overview of the skills and tools you need when deciding to start a business. In this session, you learn about the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources. TO REGISTER, GO TO https://charlotte.score.org/content/take-workshop-249 The Zoom link will be sent via email one day prior to the event. YOU MUST REGISTER to receive this link. Questions: Michael Downing, VP of Marketing,[masked]