Inviting Experimentation by Design

Cliff Seal, the organizer of the Atlanta UX meetup, joins us to kick off 2017.

Details:

Margaret Stewart of Facebook thinks designing elegant tools may be the highest-impact opportunity for designers today. At Pardot (part of Salesforce), we can attest to that.

The star of our app, Engagement Studio, was borne out of a desire to go deeper into interaction and interface design. By seeking out opportunities to make our users' experience truly meaningful, we blazed a trail that defied conventions and empowered the people we serve. A simple workflow builder became a canvas for bold automation and experimentation.

In this session, we’ll look at how our user-centric design process generated innovative new ideas that invite people to be creative. You’ll see how these phases came together to make meaningful improvements on a “common" interface:

Reframing questions and infusing research early to discover opportunities
Balancing product compromise with design principles
Validating inspired concepts through clear UX objectives

Bio:

http://photos4.meetupstatic.com/photos/event/b/2/4/3/600_456345635.jpeg

Cliff is a UX Lead at Pardot (part of Salesforce), helping build world-class B2B marketing tools. He’s passionate about keeping people at the heart of design.

Cliff lives in Atlanta, where he co-organizes amUX, a morning meetup for the user experience community. He’s also an accomplished speaker who’s given talks around the world. Through an appropriate mixture of data and humor, he takes a unique approach to complex topics, making them both informative and enjoyable.