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NOTE: If you need to call the venue (the Macquarium Charlotte office/loft) please call[masked].

Our May UX Book Club meeting will be about "The Lean Startup" by Eric Ries

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

The plan is to discuss this type of rapid iteration and it's place, potential and impact in experience design.

Time: 6:30 Meet & Greet; Discussion at 7:00 PM

Location: We will be meeting at Macquarium's Charlotte office/loft in NoDa. It's a bit tricky to find in the dark, so be sure to look at the map we posted explaining how you walk all the way back at Highland Mill lofts. (It's about 80% residential 20% commercial space.) http://uxbookclubclt....

Food: You may want to eat dinner beforehand, but we do plan to have some yummy hors d'oeuvres and stuff to drink.

Related Information:

What's a UX Book Club? Simple: just an informal group that uses books related to user-experience design as an excuse to get together now and then to learn, discuss and socialize.

Do I need to have read the whole book? Nope. We're all very busy people and sometimes don't have time to finish the book. Just come with an interest in the book and its topic, and a willingness to learn new stuff.

Are there other UX Book Clubs? Yes! For more information on UX Book Clubs check out the original wiki site: Or follow the UX Book Club twitter feed:

**Who is running this particular club? The Charlotte UX Book Club is a side project of Macquarium, a UX consultancy headquartered in Atlanta, with a growing outpost in Charlotte. It's a separate but complementary effort to the Charlotte UX Meetup