Donna Bradshaw - more than words
This talk will be about copywriting for WordPress
Donna has worked in financial services for 20+ yrs primarily in sales and marketing. Worked in big corporate (FTSE 100), mid sized (100+ million market cap) and small business. Spent 10 yrs heading marketing and communications, first at an SME, where I was a director and shareholder and then at a larger financial services group with both b2b and b2c businesses in uk and continental Europe. I was responsible for all marketing material including: websites, company magazines, brochures, presentations, adverts, etc., writing significant amounts of the copy and editing all of it. I also wrote for leading trade publications and featured regularly in national press; I once edited an article for the FT (I was gobsmacked). In addition to writing copy for our company websites I wrote for Handbag.com, one of the first online magazines (what happened to them?), providing copy and doing live online advice.
The ability to touch people with a few well chosen words is what great copy is about. I’m going to cover that and assess what tools can help.
Rob George - An introduction to automated testing for your WordPress project
As projects grow, they get more complex and testing by hand can be a tedious and inconsistent process. Rob will take a look at different approaches to testing a project and how you can automate the process.
He'll share his findings on functional testing (sometimes called user acceptance testing) which is about testing a slice of functionality of a project rather than a tiny piece.
WordPress built in testing.
Unit tests vs functional tests.
Why you might need automated tests.
What can you test and what should you test.
Introduction to the tooling.
Getting started and examples.
Beginner to Intermediate. No testing knowledge is assumed but familiarity with html/css/php and using command line tools could be beneficial.
Rob has been monkeying around with website development for more than 15 years and is sure that he’ll get the hang of it someday. When not in front of a computer you can find him teaching kids to code, building random electronic projects or geeking out over something or other.