Content Strategy vs. Content Marketing: There's a Difference?
Details
A bold line has been drawn between "Content Strategist" and "Content Marketer"—but to the outside world, our disciplines appear one and the same.
Join us as we pick the brains of a seasoned panel of Content Marketers and Strategists to understand where our work truly silos and intersects, and new directions we see our jobs heading. Q & A to follow.
Doors open at 5:30, panel discussion begins at 6:15.
iris Worldwide will be our host for this evening. Please note that you must provide your first and last name as part of your RSVP. You must also show an ID to gain entrance.
Our panel:
Sean Callahan: Senior Manager, Content Marketing at LinkedIn
Sean Callahan is senior manager-content marketing at LinkedIn. He previously held a similar role at Bizo. He spent 18 years as a reporter at Crain Communications, GeezerJock Media, and the Chicago Daily Southtown. His freelance work has appeared in the New York Times, the Washington Post, Notre Dame Magazine, and Salon.com. He is the author of The Big Data-Driven Business as well as six children's books, including The Leprechaun Who Lost His Rainbow and Harry Covair: The Green Bean Who Didn't Want to Be Eaten.
Rebecca Steurer: Content Strategy Advisor Rebecca has been practicing content strategy long before content strategy had a name. She has worked with a variety of organizations to help them define their message, voice and tone, presentation style and governance to produce exceptional digital experiences. Rebecca recently left the agency world to begin Content Academy, a professional training program to help people develop content strategy careers, and to educate small business owners, entrepreneurs and corporate marketers how to develop and share their content for optimal results.
Jeff Pfaller: Independent Content Strategy ConsultantJeff Pfaller is an independent content strategy consultant. In a past life, he led the content strategy team at the Leo Burnett Group, where his team worked across a variety of content efforts: content marketing, eCommerce, social media and other digital properties.
Moderator:
Stacy Klein, Senior Content Strategist, iris Worldwide
Stacy has been managing, massaging, and marketing content for 20+ years. At iris, she manages content and editorial strategy, content marketing, and email marketing for B2B and B2C tech clients.