Are you designing your content strategy for users, or for people?
In our July meeting, returning speaker Jack Molisani will share what he learned from the Content Strategy group at Facebook for Business—a team that enables customer success for billions of customers worldwide.
In this meeting you will learn:
• How Facebook for Business sets the tone for their content
• How they research and identify for whom they are writing
• The three voice principles of content at Facebook
• How crafting content is just the tip of the Content Strategy Iceberg!
In this session Jack will also share a Facebook case study that fundamentally changed his approach to content strategy—and perhaps yours!
About the Speaker
Jack Molisani produces the LavaCon Conference on Content Strategy and Tech Comm Management, which will be in Portland, OR in November: http://lavacon.org (http://lavacon.org/)
Jack is also the president of ProSpring Technical Staffing, an employment agency specializing in technical writers and other content professionals, and he’s the author of Be The Captain of Your Career: A New Approach to Career Planning and Advancement, which hit #5 on Amazon's Career and Resume Best Seller list.
Note: Jack is donating a free registration to LavaCon as a door prize, so bring your card for the drawing!
Rise Interactive, an award-winning digital marketing agency, will be our host for this event. We must have your first and last names to provide to security for entrance.
Networking starts at 5:30, with the presentation beginning at 6.