Writing is Designing: Use Words to Build Better Experiences

Michael J. Metts, co-author of 'Writing is Designing' from Rosenfeld Media, will be sharing some ideas from his new book.

About the talk
Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn’t even exist. Words make digital experiences human-centered, and require just as much thought as the branding and code.

• See how interfaces rely on language, and how writing can make or break an experience
• Take a deep dive into error messages, and learn a technique you can use in your own organization
• Learn principles for UX writing that anyone who works on digital products can apply to their own work

Michael will give a talk, take time to answer questions, and bring a few books for you to purchase. Special thanks to Kin + Carta for hosting.

Networking at 6:00, announcements and discussion begin at 6:30.

Please provide your first and last name when you reserve your spot. You will need to bring a state ID to check in at security for this event.

About Michael
Michael J. Metts helps teams build great products and services by putting people first. He's the co-author of Writing is Designing: Words and the User Experience from Rosenfeld Media. With a background in journalism, he frequently finds himself talking about the role words play in designing useful, usable digital products. He has given talks and taught workshops at industry conferences around the world. He lives with his wife, two children, and a very small dog just outside Chicago.