How to Create Killer Mobile Content - and Why You Must

In this presentation, Andy and Brandi will teach the practical, how-to tactics that go beyond the website itself. Learn how to connect with visitors and create a mobile strategy from the content perspective.

SPEAKERS:

Andy Crestodina (http://www.linkedin.com/in/andycrestodina)

• Co-Founder and Strategic Director, Orbit Media Studios (http://www.orbitmedia.com)
• Author, Content Chemistry: The Periodic Table of Content
• Featured in 2012 Crain's Chicago Tech 50

Brandi Larsen (http://www.linkedin.com/in/brandilarsen)
• Content Development Director, Tribune Company

TOPIC:
By December 31st, one third of all web traffic will come from mobile devices. Your digital strategy needs to move with your audience. Everyone is talking about mobile design trends: responsive, adaptive, HTML 5 and touch-based usability, but what happens once you have the right wrapper? Where do the visitors come from? What about the content?

LEARN:
• How to create killer content for mobile use
• How to drive traffic through social media
• Mobile-friendly Email Marketing: Send emails that maximize opens and clicks.
• Analytics: How to measure success

NETWORKING:

After the talk, stay for an hour of EXTREME SPEED NETWORKING, from 7:30 to 8:30-ish. Be sure to bring business cards!