Name: How to Create Killer Mobile Content - and Why You Must
Start: 2012-10-22T18:15:00-05:00
End: 2012-10-22T21:15:00-05:00
Location: WunderLand Group's Conference Center at

In this presentation, Andy and Brandi will teach the practical, how-to tactics that go beyond the website itself. Learn how to connect with visitors and create a mobile strategy from the content perspective.

SPEAKERS:

Andy Crestodina (http://www.linkedin.com/in/andycrestodina)

• Co-Founder and Strategic Director, Orbit Media Studios (http://www.orbitmedia.com)
• Author, Content Chemistry: The Periodic Table of Content
• Featured in 2012 Crain's Chicago Tech 50

Brandi Larsen (http://www.linkedin.com/in/brandilarsen)
• Content Development Director, Tribune Company

TOPIC:
By December 31st, one third of all web traffic will come from mobile devices. Your digital strategy needs to move with your audience. Everyone is talking about mobile design trends: responsive, adaptive, HTML 5 and touch-based usability, but what happens once you have the right wrapper? Where do the visitors come from? What about the content?

LEARN:
• How to create killer content for mobile use
• How to drive traffic through social media
• Mobile-friendly Email Marketing: Send emails that maximize opens and clicks.
• Analytics: How to measure success

NETWORKING:

After the talk, stay for an hour of EXTREME SPEED NETWORKING, from 7:30 to 8:30-ish. Be sure to bring business cards!

Dave Seidler

Web Dev Chicago

Technology

Mobile User Experience

Marketing

UI Design

UX Design

Content Strategy

Usability

Online Marketing

SEO (Search Engine Optimization)

Web Technology

Web Design

Interaction Design

Information Architecture

Web Development

User Experience

How to Create Killer Mobile Content - and Why You Must

WunderLand Group's Conference Center at

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How to Create Killer Mobile Content - and Why You Must

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