This is a group for anyone in the Cincinnati area interested or involved in optimizing user experiences and marketing content with split testing. Anyone that has a hand in designing, building, maintaining, and improving user experiences is welcome; from conversion rate optimization consultants, UX/UI designers, data scientists, freelance copywriters, web developers, business owners, graphic design students, etc.
- - - - - - - - - - - - - - - - - - - -
Meetups are every 2nd Wednesday of the month, from 5:30 to 7:00, located downtown, with drinks provided. They will be an opportunity to connect with industry professionals, share knowledge, learn, and discuss all things related to split testing. A typical meetup will have a presentation or group discussion lead by an industry professional. Topics can include: software demonstration/training, case studies, testing theory, testing strategies, educational sessions, and more.
Split testing (AKA A/B testing, bucket testing, multivariate testing, etc.) It is the process of presenting two variations of a user-facing experience (ie. a web page, app UI, email campaign, etc.) and comparing the performance metrics of those variations when they are presented to users.
Here's a simple example: the call-to-action button on the landing page for a marketing campaign says "Sign up Now", but you wonder if changing it to "Start Your Free trial!" may generate more sign ups. You can set up a split test so that half of the people coming to the page see version A (Sign up Now) and the other half see version B (Start Your Free Trial!) and track how many sign ups each version receives over a period of time. Whichever version gets more sign ups is the "winner" and can now be implemented on the site.
Anything that users see or interact with can be tested and optimized.