We're back for more Content goodness at our new home, General Assembly. Joining us is Michael Levine (https://www.linkedin.com/profile/view?id=75084228) from LinkedIn, and Megan Davis (https://www.linkedin.com/profile/view?id=87075544) from Spendlove and Lamb (http://spendloveandlamb.com/). Drinks courtesy of our favourite digital recruiter, Danny Hansard from Rowben Consulting (http://rowben.com.au/staff_profiles/danny-hansard/).
HOW TO CONNECT CONTENT WITH VALUABLE AUDIENCES
MICHAEL LEVINE (https://www.linkedin.com/profile/view?id=75084228)
Linkedin Account Director Education Industry Lead
Global professionals seek relevant content from trusted sources; that’s why 347 million of them are using LinkedIn. However, we know that these professionals (who are also consumers!) are savvier and more informed than ever. In fact, most buyers are 60% through their decision-making process before they engage with a brand. That’s why we’re passionate about content marketing and using our authentic, accurately targeted content solutions to help marketers actively influence purchase behavior and convert prospects into customers. Learn more about the evolution of LinkedIn as a content platform, understand the professional mindset of our 7 million Australian members and hear tips on how to most effectively market your brand through engaging content.
AUDIENCE ENGAGEMENT THROUGH SOCIAL STORYTELLING
MEGAN DAVIS (https://www.linkedin.com/profile/view?id=87075544)
Spendlove and Lamb Lead Storyteller
We all know that conversations create engagement. What about the power of narrative? What happens when you hand the power of co-creation of a narrative to your community? Co-creation of a narrative explores the power of “What’s next?” Not only is it the cornerstone to any good story, it reflects the natural ebb of our lives. We all have multiple narratives that play out on a daily basis, and when we haven’t seen someone in a while we are always catching them up with what happened since the last time we spoke. Stories are powerful and if we can create them together they become our shared experience. It isn’t my story, or your story, it is our story. Join Megan as we co-design an interactive Twitter story. We will explore how our shared experiences can connect us to a common goal. When content is sourced and comes together collaboratively it is your story to tell. It is also your story to share, the ultimate goal for a successful content marketer!
We hope to see you all there, and as always, new faces are welcome.
A big thank you to our venue partner General Assembly, and drink shouter Rowben Consulting.