March Talk: Brands using Facebook Live

Risky Business - Brands using Facebook Live to break the fourth wall

Even the best intentioned video can often fail to reach its intended audience. As Facebook revises its position on what constitutes engagement within the network (and hence how often we see it) live video has become a hot strategy for sparking valuable conversation among audiences.

In this month’s Content Melbourne event we get a window into the innovative and comedic Hump Shopping Network campaign for eBay, created by VIRTUE (VICE’s in-house agency) and PLOT MEDIA. Hear the highlights and lowlights straight from the mouths of the agency and lead creatives as they talk brief, strategy and the risks of broadcasting on Facebook Live.

Speakers:
Damien Miller - VIRTUE
Jamie Houge - PLOT Media
Alex George - PLOT Media

Follow Content Melbourne on Twitter @contentmelb

Thank you to our sponsors General Assembly and Team Content.