Mastering the product pivot
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How has your product been shaken in 2020? In a time of uncertainty, product managers and marketers are quickly turning to the ‘product pivot’ as roadmaps are reprioritised around a new business as unusual.
But what does pivoting mean for your team and customers?
In our next Content in Crisis lunchtime Q&A, Tania Clarke Senior Product Marketing Manager at Atlassian and Angela Catalan Director of Global Product Marketing at Nearmap join us for Mastering the product pivot.
We’ll discuss product positioning in a post COVID world, adapting go-to-market strategies, and how to introduce conversational marketing and automation techniques into your new pivot plan — while keeping your team connected.
Tania is a Senior Product Marketing Manager at Atlassian. She's spent the last 7 years working in B2B SaaS and is a passionate advocate for a research-first mindset, religiously testing assumptions, and surfacing evidence that cuts through the noise of opinions.
Angela is the Director of Global Product Marketing at an ASX-listed geospatial company, Nearmap. She has built her career as a product marketing strategist, helping tech-powered product teams refine their value proposition to tell stories that resonate with their customers.
Tania and Angela recently shared the stage at the Product Marketing Summit in Sydney.
Content in Crisis series
In each episode, we’ll delve into the strategies and tools to help you execute a juicy campaign in a crisis (or global pandemic). The do’s, the ‘hell no’s’ and the keep-in-minds.
Each fortnight at 12.30pm EST we’ll be live. The session will run for 45 minutes including question time via webstream with a Content Melbourne team member.
Content Melbourne is a monthly meetup for industry and emerging creators. We discuss what's emerging, the pickles and golden advice. We’re proudly sponsored by Team Content and General Assembly.