What we're about

"La stratégie de contenu consiste à fournir le contenu adéquat aux personnes adéquates, au moment adéquat, sur le canal adéquat."
"La stratégie de contenu guide la création, la diffusion et la gouvernance de contenu utile et de qualité."

de Kristina Halvorson (http://braintraffic.com/blog//what-is-content-strategy). Elle a co-écrit Content Strategy for the web et a fondé les Confab Events.

Pour être des outils efficaces, les sites Web sont bien codés, bien conçus et bien écrits. En d'autres termes, un contenu de qualité est nécessaire.

Viens discuter avec des gens qui font le même travail que toi !
Ce groupe est destiné à échanger des connaissances et des apprentissages, à collaborer et à travailler ensemble. Le but c'est d'écouter des présentations, mais aussi de travailler ensemble.

Tu travailles dans la création de contenu dans la région de Lausanne ou tu voudrais le faire? Si tu es juste curieux/se de l'idée de la stratégie de contenu, tu es aussi bienvenu/e.
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"Content strategy means getting the right content, to the right people, in the right place, at the right time.
Content strategy guides the creation, delivery, and governance of useful and valuable content."

"Content strategy guides the creation, delivery, and governance of useful, usable content."
from Kristina Halvorson (http://braintraffic.com/blog//what-is-content-strategy). She is coauthor of Content Strategy for the web and founder of the Confab Events.

To be effective tools, websites are well-coded, well-designed and well written. In other words, quality content is necessary.
This group is meant to exchange knowledge and learnings, to collaborate and work together. It includes participative work, as well as presentations.

If you're a content professional in the Lausanne area, this group is for you. Join us if you're a content strategist or want to be, if you want to work with content strategists, or if you're just curious about the idea of content strategy.

Upcoming events (1)

SEO strategy - how to perform a keyword research and select the best keywords

Depending on the audience, talk will be either in English or French. Event is free but seats are limited! Reserve your seat here on meetup or contact: [masked]. --- Keyword definition is at the core of Google indexation. You want your pages to appear in Google searches when users look for information. You need to create the right signals with the right keywords in your writing. “Search engines like Google do not understand content the way human beings do. Instead, we look for signals we can gather about content and understand how those correlate with how humans assess relevance.” Extrait de What webmasters should know about Google’s “core updates” https://webmasters.googleblog.com/2019/08/core-updates.html Sara will lead you through a keyword research and keywords selection. You will learn how to : 1) perform a keyword research : how to define seeds and patterns, 2) select the keyword: how to chose keywords with a high potential (high search volume and low difficulty score), 3) create the right signals in your writing: how to integrate keywords on your web page. --- If you are - still - unsure to come, remember an apero is offered at the end of the meetup: drinks chips, veggie and more conversation. You have the opportunity to ask your SEO questions to Sara, our SEO fan girl. This talk is open to all. Skills in web writing and content edition are a bonus but not a necessity. Event is free but seats are limited! Thanks to Liip (www.liip.ch) for hosting us for this event. The meetup will take place on the third floor of Rue Etraz 4. A lift is available. --- *Presentation by Sara Moccand, SEO specialist at Liip *Q&A discussion EN/FR *Followed by an apero offered by Liip Doors open at 18:30 Presentation 18:45 Wrap up and good night 21:00

Photos (6)