Transforming UX Design with Content Strategy - Connect Week Event

What is content strategy and how can you use it in your user experience design efforts?

In this special Innovate Pasadena Connect Week Event, a panel of content strategists will present their favorite tips and tactics for improving the content in digital experiences and products. And with better content comes better user experiences.

Expert Content Strategy Panelists

Brenda Lee Intengan is a digital content strategist and content producer who specializes in large-scale media campaigns for entertainment, automotive, and travel. Experienced in multicultural marketing, Brenda has worked with website and social media content for clients such as Huge, Collier.Simon, The Walt Disney Company, and Toyota.

Debbie Fellman is an award-winning senior web content strategist at Southern California Edison and Edison International. Her current project list includes a large corporate site, an ecommerce site, and key parts of the enterprise’s intranet. As the designer and manager of the content workstream, Debbie brings together content contributors to deliver a unified digital experience.

Jennifer McCutchen is a content strategist, editor, and writer specializing in digital and print media. Currently at Fjord, Jennifer combines creative and analytical skills for a variety of clients and draws on more than 10 years of experience with startups, media publications, and brands. Her skillsets include strategic planning, content development and management, user behavior analysis, and information architecture.

Thanks to our generous event sponsors, ADP and Innovate Pasadena!

This special meetup event is a part of Innovate Pasadena's Connect Week and Los Angeles Innovation Weeks.

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This joint Connect Week event appears on the LA UX Meetup Group and Content Strategy Southern California.

Security Note for Attendees:
If you did not include your first and last name when you signed up, you will need to give that information to ADP Security when you check in.