SEO Basics for Content Creators and Publishers

If your content falls in the middle of a forest, does it make a sound? By employing search engine optimization (SEO), you can help make sure that your content gains the visibility it deserves. This presentation will focus on the fundamentals of SEO that content creators, publishers, and marketing professionals can employ to ensure that their content is seen by the right audience. The presentation will cover:

• How search engines work
• Optimizing content to gain the greatest visibility in search results
• Conducting keyword research
• What on-page optimizations to perform
• Internal and external linking strategies
• The role of social media in SEO and building traffic to your content
• Using Google Search Console and Google Analytics to monitor and improve your SEO performance
• Establishing cross-functional teams to maximize results

Please join us for this interactive discussion and get your content seen! About the Presenter:
Justin Powell is Senior Manager of Digital Products and Programs at ERA Real Estate. He is focused on bringing new technology and programs to ERA’s product portfolio and rolling them out to ERA’s franchise network of brokers and agents. Prior to joining ERA, Justin was eMarketing Manager for NRT LLC. NRT is the largest residential real estate brokerage which operates primarily under the Coldwell Banker brand. He served as product manager for NRT’s consumer-facing real estate search website (www.coldwellbankerhomes.com) and worked with two internationally-recognized SEO consultants to improve NRT’s organic search traffic. Justin was SEO-certified by Bruce Clay, Inc. Justin has also worked as an independent digital marketing consultant, offering web design, SEO, and social media marketing services. Prior to that, he was Assistant Vice President of Product Management for Pershing, the financial services industry’s largest provider of clearing and settlement solutions. Justin is an avid fan of music and enjoys the outdoors.