Building a Business Case for Content Initiatives

Do you think it’s obvious that investing in content development/ management now will save your company money in the long run?

Are you frustrated when management doesn’t instantly agree?

Building a business case for resources can be challenging, especially if you have few (if any) credible industry metrics to quote. Join us September 20 as Jack Molisani shares case studies, metrics, and hard-won lessons learned about how to build a business case to fund content initiatives.

About the Speaker

Jack Molisani is the president of ProSpring Technical Staffing, an employment agency specializing in engineers and technical writers: http://prospringstaffing.com . Jack is also the Executive Director of The LavaCon Conference on Digital Media and Content Strategies. The 10th Anniversary LavaCon will be held October 6–9, 2012, here in Portland: http://lavacon.org/

Giveaways

Jack will raffle two free entrances to LavaCon at the end of the presentation. To be considered for this raffle, do these two things:

Mention on the LavaCon Facebook page which sessions you most want to attend, or mention LavaCon on Twitter. Include @LavaCon and #CSPDX in all posts so Jack can identify group members. The more you post between now and the Meetup, the better your chances of winning!

Bring Your Own Brown Bag

We'll have plenty of tables. Feel free to bring a lunch.

Free Admittance

There's no charge to attend--but you do need to sign up.

Limited Seating

Attendance is limited to 80. Reserve your seat today.