Content Strategy PDX

Is AI really here to take our jobs? Should you dip your toe in and see what it’s all about? Or do you already know enough to be dangerous, but aren’t sure which tools are right for you?

Join this judgment-free opportunity to learn more about AI for marketers, with ample time for Q&A.

Host Tim Dickey will share what he's learned on his marketing AI journey and do his best to answer your questions.

The AI-Ready Content Team: What You Need in Place Before You Automate Anything

Guest Speaker: Erika Heald, Content Strategist & Author

Spoiler alert: Most AI problems aren’t actually AI problems. So what are they?

• They’re clarity problems.
• They’re ownership problems.
• They’re documentation problems.
• They’re “we never actually defined this” problems.

When AI output feels inconsistent or off-brand, the issue usually isn’t the tool. It’s the lack of a solid foundation to support your content strategy. Without shared definitions, a usable brand voice, structured workflows, and clear governance, AI simply amplifies existing confusion.
In this session, content strategist and author Erika Heald will unpack what it really means to be “AI-ready.” You’ll learn the operational building blocks that allow teams to scale personalization, reuse content intelligently, and collaborate across functions — without losing control of quality or voice.

You’ll learn:

• The documentation AI (and humans) actually need to succeed
• How brand voice, taxonomy, and templates create scalable leverage
• Why governance accelerates execution instead of slowing it down
• Practical first steps to assess and strengthen your team’s foundation

If you want AI to behave less like an unpredictable intern and more like a trained team member, this session will show you what needs to be built first.