Content Strategy Critique: Emily Warn and Misty Weaver

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We're excited to invite the IXDA Seattle as event partner and Two Pens as sponsors for this evening.

Join us for networking and light refreshments at 6 pm at Makerhaus in Fremont. We're excited to have our first meeting in this fantastic space. Emily will start the presentation at 6:30 pm and lead us through the content experience at Zappo's. Misty Weaver will follow up with a tour of storytelling at ModCloth

Please note, we will be charging $10 for this event. We will set up advanced payment via Paypal this week. If you've already signed up but aren't sure you can make it, please open your seat to another person.

Emily Warn of Two Pens will lead a Content Strategy Critique session, presenting a case study on how Zappo's successfully uses social media content. Misty Weaver will follow with a critique of ModCloth. The evening will be a great opportunity to learn more about content strategy, SEO, content delivery and User Experience. We're leaving plenty of time for you to share your expertise during a group discussion. Plus, we get to look at some really fun content.

Our Sponsors

Two Pens Description:
Two Pens provides content strategy and writes social media content for both large and mid-size businesses. Our creative services include blogging, social network posting, tweeting, branding, naming and design. We’ve trained hundreds of employees at Microsoft, Nordstrom, Costco, AT&T Mobile, and Starbucks in blogging and social media writing skills.

Get to know your local IXDA Seattle, visit their digital channels and learn how to get involved:

http://www.facebook.com/ixdaseattle
http://www.ixdaseattle.org
http://www.twitter.com/ixdaseattle

Speaker Bios

Emily Warn works both sides of the aisle. She is a content strategist for high-profile websites, and is also a poet and writer. She is the founding editor of Webby Award-winning http://poetryfoundation.org and was the editor-in-chief of Microsoft.com. Most recently, she was the managing editor of the Microsoft Office Blogs, helping develop a blogging platform for the launch of the new Office 2013.

Misty Weaver
She is honored to be a co-organizer of Content Strategy Meetup and Information Architecture and User Experience Meetup (https://www.meetup.com/SeattleUX/). She has been tracking four e-commerce websites in the women's budget clothing niche market and is excited to share some successful content tactics from ModCloth.