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Content Inventories Don't Have to be Dreaded

[NOTE: The $5 admission fee will be collected in cash at the meetup, and goes for the mandatory pizza order at Piecora's. First round of beers is on Paula!]

Content Strategy Seattle welcomes veteran content strategist Paula Land to discuss the Content Inventory and Audit process. How we start it, how we conduct it and how we end it (or let it roll as Lou Rosenfeld once said). Content inventories have long been dreaded but necessary evils (or mind-numbing odysseys), but new tools emerging in the market aim to help us tame the content beast. Paula will give a short presentation about her own history with audits and the path that led her to found a new company called Content Insight, which is developing a tool called the Content Analysis Tool (CAT), open for private beta testing soon (sign up on the web site for your invitation). Then we will open the floor to candid discussion of the audit process and help each other out by sharing tips and tricks. 


This is a don't-miss session whether you are at the beginning, middle, or end of a content audit. For those who want to know more about content strategy, this is also the best way to learn. Content audits are the heart of great strategies.

Who should attend: Anyone working with content! IA, UX Content Marketing, Web editors and writers, Agency or In-House. Everyone has to inventory at some point!

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  • Scott P.

    A great evening from Paula, who was able to address a usually mind-numbing issue and make it live for attendees of all levels of experience and disciplines. Whenever I opened my mouth, you can deduct a star.

    September 22, 2011

  • KevinB

    The discussion was first-rate, on inventories, redesigns, and clients' behavior around both.

    September 22, 2011

  • JS B.

    excellent presentation and discussion

    September 22, 2011

  • Misty W.

    My favorite question was from James: "How much value does a content inventory have if it was done by someone else?" Pondering how to help others see the patterns in the inventory and use it.

    September 22, 2011

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