Whether we know it or not, we use metadata every day. Metadata is information we create, store, and share to describe things, places, and media. When we are searching a news website, visiting a history museum, or browsing the shelves at the grocery store, we're using metadata.

Metadata helps us navigate and understand our world.

Join us at DVS at 6pm on Thursday, April 26. Matthew Patulski will lead
a series of creative and interactive exercises to help us better understand metadata. We'll produce a metadata framework ('schema') and discover how we can use metadata concepts on our own work projects.

About Matthew Patulski

Matthew is a content strategist and project manager on creative projects for agencies, not-for-profits, museums, and corporate marketing teams. He is a Co-chair of the Digital Asset Management Business Ontology Community Group, which is part of the Word Wide Web Consortium (W3C).

You can connect with Matthew and learn more about his work here:

https://www.linkedin.com/in/mrpatulski/
http://poplar.media/
https://www.w3.org/community/digitalassetmanagement/

About DVS

DVS is the Marketing & Advertising Agency that listens.

Modern compelling design + innovative solutions are what we are known for. Connecting you to your audience through better marketing communication is our passion. We know how to engage the viewer, evoke emotion, and drive them to action.

We’ve delivered for local and international companies, on small and large projects, across multiple continents. Please allow us to demonstrate what we have learned over twenty years of experiences, and how it can be applied to your toughest communication challenges!

https://www.dvs.com/

Scott Smith

Matthew

West Michigan Content Strategy Meetup

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Metadata: You Are What You Tag

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West Michigan Content Strategy Meetup

Metadata: You Are What You Tag

West Michigan Content Strategy Meetup

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