Applied Behavioural Science in Design

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Join us to learn about applying behavioural science to design. We have invited Rune Nørager, an experienced and leading behavioural designer and the designer Peter Urban from Novo Nordisk to talk about applying behavioural insights to create better products and customer experiences, the concrete steps in turning theory into diagnosis and solutions and how a rigid scientific and how a human centered approach differs from traditional design thinking. This meeting is for the application oriented curious on how behavioural designers translate scientific insights into solutions. We are doing a combined session with both speakers and a break halfway this time.


4.30 PM: Grab a beverage in the bar before we begin.

5.00 PM: Deep academic insights and expert knowledge applied to design processes. Peter Urban and Rune Nørager.

Design processes in most major design agencies and internal corporate design departments of larger companies typically rely heavily on anthropological and ethnographic approaches as a crucial part of the User Centered Design methodology.

Peter and Rune will discuss and share their experiences of how a Human Centered expert design approach, that tap deeply into the behavioural insights, can supplement User Centered Design with behavioural insights and hereby make a crucial difference to product-service design.

5.45 PM: Break, more beverages and networking.

6.15 PM: Session continues

7.00 PM: Thank you and see you next time!

Keywords: 1) Design with intent, 2) Root causes, 3) When engineering reality hits, 4) Design space and probes, 5) User vs. Human Centered design.

Rune Nørager, PhD, Founder DesignPsykologi ( Rune is a psychologist by training and a leading behavioural designer with more than 12 years of experience in creating better customer experiences across industies.

Peter Urban, Novo Nordisk Device R&D. Peter is designer and develops devices in Novo Nordisk and have been working with a behavioural approach for years.