Price Psychology. Learn about the principles and techniques of pricing

What is a fair price? And does a lower price increase sales? This CBEN meeting is about the psychology and techniques of setting the highest possible price for your offering without sacrificing customer satisfaction.

Tired of endless discussions about what the price should be - where nobody in the room really knows what they are talking about? Do you want an overview that enables you to price your product or service - and know with certainty that customers will buy, even before you hit the market? Or are you just curious about the psychology of pricing?

Join us and hear Ulrik Lehrskov-Schmidt author of the book Prispsykologi (In Danish https://www.djoef-forlag.dk/da/boeger/p/prispsykologi) talk about price psychology. Ulrik will introduce the basic principles and a systematic step-by-step process for pricing a product or service - and how to test a price before the product hits the market. See cases on how to use forms of payment, discounts, subscriptions and loyalty clubs to increase sales, profitability and customer satisfaction. In short: get an understanding of pricing that will bring you ahead of your colleagues and competitors.

Ulrik Lehrskov-Schmidt is partner in Behavioural Strategy and a Behavioural Finance Expert with a focus on financial services and capital markets.

Programme:

5.00 PM: Arrival and networking
5.30 PM: Price Psychology /Ulrich Lehrskov-Schmidt
6.15 PM: Q/A
6.30 PM: Drinks and networking
7.00 PM: See you next time

Note: Klub is kindly hosting us. We have promised Klub to buy beverages and snacks instead of an entrance fee and we expect all of you to honour that. Thank you!