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Customer Analytics Dublin meets Zalando

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Sergio González S.


Dear members,

We are happy to be back in Zalando with a new session of the Customer Analytics Dublin meetup. We have lined up two amazing speakers for the evening of the 30th of May.
Here is our agenda:

• 18:00: Registration.

• 18:15: Food, drinks and networking.

• 18:45: Talks

• Alice Lynch, Research Engineer, Customer Data Platform @ Zalando.
"Predicting Customer Spend Behaviour for Personalisation of the Zalando Web Experience using SparkML".

Alice has spent the last 2 years here working on understanding customer behaviour through data, and the challenges of developing machine learning for large scale production systems. Part statistics guru and part software developer, she has been working in customer analytics since she finished her PhD in Physics in 2014.

• Alexandros Papageorgiou, Data Analytics Consultant.
"Growth Analytics: Evolution, Community and Tools" with emphasis on Google Analytics (and its API), including examples of how web analysts and data scientists can use this rich source of data for analysis and applications.

Alexandros has nearly a decade of experience in digital marketing and analytics in both multinational and startup environments. He started his career at Google where he advised top EMEA Travel clients around their digital strategy. After a full transition into data analytics he joined as consumer behaviour analyst. He focused on conversion rate optimisation as well as automation and optimisation of various marketing channels, particularly organic and paid search. He's currently developing his business idea about a digital data agency for startups and SMBs. A list of recent articles and talks is available at

• 20:00: Meetup wrap up and networking.

We hope to see you all on the evening of the 30th!

The Customer Analytics Dublin team
Zalando Dublin
3 Grand Canal Quay, Dublin 2, D02 WC65 · Dublin
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