Customer Lessons from the Titanic: How to Outlisten Your Competitors & Win


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The Titanic disaster was a stunning series of overpromises, hype and "under-execution" resulting in the loss of over 1,500 lives.

But did you know that just FIVE simple mistakes doomed the ship?

And that those same mistakes tempt each of us daily as marketers and business leaders?

What were the 5 mistakes? Better yet - how can we avoid them?

This will be an interactive session - launched with a gripping story, followed by individual and group exercises - offering practical takeaways you can apply to your own product launch, marketing or customer voice initiative.

(Our speaker is Steve Rankel - a customer voice expert gifted at capturing and using customer stories to sell even "the unsellable").

We'll also ring in summer together with gnoshes: pepperoni, cheese, grapes, drinks, maybe some popsicles - and plenty of networking with your colleagues!!!!