Join Dan Martell of Flowtown, plus GroupFlier and Brazen Careerist
Details
We're psyched to welcome Dan Martell (http://www.danmartell.com/) (@danmartell (http://twitter.com/#!/danmartell)) via Skype as our guest expert for April's Meetup. Dan is the co-founder of Flowtown (http://www.flowtown.com/), a social marketing platform for small businesses. Before that, he formed his first start-up, Spheric Technologies Inc., and watched it grow by an average of 152% per year before he sold the company 4 years later in mid-2008.
Now, this informal angel investor and active advisor spends the majority of his time looking at ways to build a bridge between Silicon Valley and his home province of New Brunswick, Canada. And Dan is also passionately involved in facilitating micro-lending to entrepreneurs in developing countries through the non-profit, Kiva.org. (http://www.Kiva.org)
H (http://www.Kiva.org)e'll be providing some insight and feedback to two local presenters:
- GroupFlier (http://www.GroupFlier.com) is a group texting service that works on any platform and any carrier with no software to install. It's seeded by Novak Biddle. CEO Morris Panner (http://www.linkedin.com/pub/morris-panner/0/128/895) will be discussing how they're using Mixpanel, Google Analytics, and customer surveys to:
Learn how people heard about them, what led users to create a group, and where fall off occurs If, after forming a group, users are returning to do it again -- and what the process is How many people users put in a group (and how active they are), and Of the people in the group, how many go on to form groups of their own
- Brazen Careerist (http://www.brazencareerist.com/) is a career management site that provides intelligent conversations and online events to connect professionals with their peers, and job-seekers with employers. Co-Founder and COO, Ryan Healy (http://www.brazencareerist.com/profile/ryan-healy) (@rjhealy (http://twitter.com/#!/rjhealy)), will share what he and his team have learned from three years of trial, error, and two major pivots, including how to:
Create a company-wide culture of learning and discovery Test a new product without tarnishing your established brand Use the Customer Development Process to pinpoint the highest margin product use case, and throw away the other options