Health 2.0 STAT - Thursday, February 28, 2013

Aquilent is pleased to announce the list of speakers for the upcoming Health 2.0 STAT event on Thursday, February 28, 2013, at The Barking Dog in Bethesda. Registration is now open!

Topics and Speaker Bios:

1. Managing Facebook….Effectively

Think you need a lot of resources to do social media? Think again! Hear how the National Cancer Institute leveraged its contact center staff and their expertise to manage its Facebook community.

Lakshmi Grama is a senior digital content strategist at the National Cancer Institute's (NCI) Office of Communication and Education. An evangelist for "intelligent content" and user-centered approaches to digital content creation and dissemination, Ms. Grama is responsible for the development and implementation of a strategy to transform NCI's web communications into a multichannel, interactive digital presence. This includes leading teams who are working on the evolution of the NCI web and mobile sites as well as new media channels on YouTube, Facebook, and Twitter. She is also actively involved in the federal Web and New Media Community of Practice and is a member of the MobileGov Taskforce. Ms. Grama has master's degrees in Library and Information Science, Applied Linguistics, and English Literature. Her varied background has helped her meld diverse perspectives related to digital communications and, as a former English teacher, she loves to finesse other people's writing.

2. The Strategy of Using Chest Pain Centers in Hospital Emergency Departments to Prevent Heart Attack Deaths
   During his presentation, Dr. Raymond Bahr will discuss his iPhone App "Best Heart Hospitals" which identifies the locations of hospitals that have Chest Pain Centers and gives directions from the GPS location of the cellphone. Educating the community about cardiovascular disease and heart attacks is done through the Early Heart Attack Care Course located at www.deputyheartattack.org (http://www.deputyheartattack.org/).

Dr. Raymond Bahr is passionate about cardiac care and preventive education. As the founding father of The Society of Cardiovascular Patient Care (SCPC), his passion to disseminate lifesaving information is a driving force at the organization. The SCPS is an international not-for-profit organization committed to leading the fight to eliminate heart disease as the number one cause of death worldwide. Throughout his career, he has created multiple programs to help others understand the life saving measures that can save a life. In 1981 at St. Agnes Hospital, Dr. Bahr established the Chest Pain Emergency Department (CPED), the first such unit in the world. The initial purpose of this CPED was prompt and effective treatment of patients presenting with heart attack/sudden death. The CPED was coupled with an aggressive education program that taught the community the early warning signs of a heart attack.

3. Digital Engagement and Healthcare

Conditioned by online retail interactions, today's consumers expect modern and intuitive digital experiences on their own terms. And healthcare can no longer remain the exception.

Join us as we decipher the basic components of a consumer’s experience and navigate the compounded complexities added when she is also a patient. Learn how organizations worldwide have engaged the new connected consumer while addressing issues like personalization, accessibility, security, mobile devices, and more.

As Director, Healthcare and Public Sector Strategy at Adobe Systems, Michael Jackson is responsible for solution development and marketing strategies for a portfolio of Digital Experience Solutions for health care organizations and government agencies worldwide. Michael brings over 15 years’ experience from progressive roles in IT, biotech, and medical device industries, and has a history of leveraging technology to help enterprises achieve measurable results. Michael earned an MBA as well as a Bachelor’s degree in Management Information Systems from the University of Baltimore. He is also a veteran of the US Coast Guard, where he proudly served as a Petty Officer.

4. Flu.gov

Flu.gov provides one-stop access to U.S. Government seasonal, H1N1 (swine), H5N1 (bird), H3N2, and pandemic flu information. Flu.gov aims to educate and guide the general public, health and emergency preparedness professionals, policy makers, government and business leaders, and school systems with the latest flu information. The site utilizes social media channels including Twitter and GovDelivery, and infographics to help deliver their messages during flu season.

Katie Gorscak is the Public Affairs Specialist for the U.S. Department of Health and Human Services (HHS), Office of the Assistant Secretary for Public Affairs. As part of her work at HHS, Katie manages Flu.gov and StopBullying.gov, and the social media activities conducted to enhance communications on the websites. She works to ensure that all content on these sites incorporates plain language, maintains usability standards and meets or exceeds web standards. Prior to joining HHS, she worked in a variety of communications roles, most recently as a public affairs specialist for USDA’s Foreign Agricultural Service. Prior to government work, she worked in the non-profit sector for a small cancer organization and a large engineering membership association. Over the years, she’s honed her skills in social media, media relations, web strategy and writing. She holds a master’s degree in public communication from American University where she focused her research on social marketing for health causes, and a bachelor’s degree in communication from the University of Dayton.

5. FeeCalc App - Helping Healthcare Providers Navigate Fees

In his presentation, Grant will discuss FeeCalc (http://www.feecalc.com/), a web-based application that helps healthcare providers benchmark their charges and fees against peers in their ZIP area. This tool relies on actual claims data drawn from 1 billion commercial claims nationwide to produce specific dollar amounts for specific services.

Healthcare providers face declining reimbursement and a regulatory environment that’s growing increasingly complex. They need to rely on empirical data and next-generation web tools to set their fees, validate their received payments against insurer contracts, and benchmark their fees against those of their nearby peers.

Grant will describe how their customers use FeeCalc to negotiate competitive contracts and make business decisions that are backed up by real data. The unfortunate truth is, many provider organizations haven’t been run as tightly as businesses in other industries, because the product of health care – outcomes for human patients – tends to overshadow the revenue cycle. It doesn’t have to be that way, and FeeCalc is the next-generation, online workflow tool that gives providers of all types a level playing field with insurers.

Grant Huang is product manager for electronic solutions at DecisionHealth, an industry-leading source of news, analysis and business guidance for health care organizations. Grant began his career in healthcare by serving as editor for Part B News, a nationally circulated physician practice reimbursement and management newsletter, where he covered Medicare payment policy, fee schedules, compliance rules, and coding and billing best practices for five years. Prior to joining DecisionHealth, Grant was a business reporter who wrote for The Capital, the Baltimore Sun and the Maryland Gazette.

Event Logistics
Agenda

6:00pm - 6:30pm Registration and Networking
6:30pm - 7:15pm Presentation
7:15pm - 7:30pm Q&A
7:30pm - Additional Networking

As always, we want to make sure to give thanks to our sponsors, Aquilent, Palladian Partners, Adobe, and Amazon Web Services. Because of their support, we have been able to continue creating some really informative events, as well as, offer some great appetizers and beverages for all that attend the meetup.

You can follow us on twitter @DCHealth2_0 (http://www.twitter.com/DCHealth2_0)