Agile Marketing and Product Ownership

DC Marketing Tech Talks debuts in Reston!

Join us to explore the concepts of Agile applied to product development, product ownership, and marketing. More importantly, learn why it's gaining traction.

Agile is now the recognized best practice for software application development. Scrum, the Scaled Agile Framework (SAFe), user stories, backlog grooming, and test-driven development are all well established in development and delivery teams across commercial, non-profit, and government organizations.

The Agile process, though, is only as good as the accuracy to which business priorities are represented and prioritized by the product owner. This panel will address emerging issues and exciting opportunities for marketers and product managers as Agile goes mainstream.

Come join our discussion featuring DC area marketing, product management, and software development leaders:

• Christine Wu (https://www.linkedin.com/in/christinehwu), Senior Manager, Product Marketing at SiriusXM Radio (http://www.siriusxm.com/)

• Steffi Wheeler (http://www.siriusxm.com/) Director, PMO at The Teaching Company (http://www.thegreatcourses.com/)

• John Ticer (https://www.linkedin.com/in/johnticer), Marketing and Product Management Consultant helping software companies

• Hector Del Castillo (https://www.linkedin.com/in/hectordelcastillo), CTO of V-Sense Medical Devices (http://www.vsensemedical.com/)

Agenda:

6:30 pm - Networking

7:00 pm - Panel discussion

8:00 pm - Q&A with audience

8:15 pm - Wrap-up

Speaker Bios

• Christine Wu (https://www.linkedin.com/in/christinehwu), Senior Manager, Product Marketing at SiriusXM Radio (http://www.siriusxm.com/) is a product management professional with proven track records leading cross-functional teams delivering consumer-facing mobile/web apps and enterprise SaaS products to market. For more than 15 years, Christine has been a product management force for leading Washington DC brands to include AOL, the Travel Channel, Kastle Systems, and her current role at SiriusXM Radio. She is passionate about technology innovations and very experienced in strategy formulation, methodical in road map execution using Agile methods, and is effective in team building and relationship management.

• Steffi Wheeler (https://www.linkedin.com/in/steffiwheeler) Director, PMO at The Teaching Company (http://www.thegreatcourses.com/) is a dynamic IT management professional who is passionate about connecting Product & Portfolio management with sensible, efficient approaches to technology delivery. She specializes in applying Agile processes and methods uniquely to how an organization operates and how it's culture influences collaboration. Steffi has been working for nearly a decade now at some of DC’s biggest education-related organizations including K12, the College Board, and The Teaching Company -- supporting Agile methods for roadmapping, prioritizing, grooming, sprinting, and shaping MVPs that support business goals.

• John Ticer (https://www.linkedin.com/in/johnticer) is a marketing and product management consultant helping software companies drive growth and competitive advantage. A senior software and SaaS executive for over 25 years for tech leaders including IBM and NeuStar, John specializes in bringing new, disruptive products to market; creating winning teams and cultures; and creating significant enterprise value both organically and via M&A. Over the last 10 years John has focused on implementing Agile marketing, product management, and product owner systems to increase velocity and effectiveness in taking software products to market.

• Hector Del Castillo (https://www.linkedin.com/in/hectordelcastillo), CTO of V-Sense Medical Devices (http://www.vsensemedical.com/), has over 15 years of experience helping executives and entrepreneurs transform ideas into a great business. He’s passionate about building and marketing products customers love. As a consultant, trainer and coach, he helps accelerate growth by building capacity and capability, guiding and training leadership teams, improving processes and deploying best in class tools to make smarter decisions and get better results from product investments and innovation efforts. At V-Sense Medical Devices, Hector is busy building a digital platform for smart touchless vital sign monitoring devices that improve the user experience, eliminate human error and reduce workload for practitioners. Connect with Hector and inquire how he can help you become a more successful product leader. Follow: @hmdelcastillo Visit: http://www.hmdelcastillo.com

Ample parking in close-by parking garage available; Metro accessible using the Silver line to the Reston Town Center Metro Station.

Our Sponsor

Food and drinks generously provided by customer experience software company Qualtrics (https://www.qualtrics.com/).

http://photos2.meetupstatic.com/photos/event/c/6/f/9/600_453890937.jpeg

Check out their FREE upcoming online market research event from Sept. 26- 29th. http://mrweek.com/

Disclaimer/Warning: We'll take event photos and you just may appear in one!