Tips, Tools, and Data to Improve Customer Engagement
Details
Customer engagement is a topic that continues to garner significant attention from marketing thought leaders, major technology firms, and CMOs. Why is that … why does customer engagement matter? How can organizations engage customers? In this meetup, we’ll shine a spotlight on customer engagement with 2 different presentations.
Rich Toohey (https://www.linkedin.com/in/richtoohey), President of Resolvere Insights LLC (http://www.resolvereinsights.com/), will share how to successfully engage customers from the perspective of a marketing practitioner drawing on learnings from his consulting practice plus his extensive Marriott Rewards leadership experience.
Graham Kerster (https://www.linkedin.com/in/grahamkerster), Data Visualization Lead at Excella Consulting (https://www.excella.com/), will present a case study detailing a dashboard-related project for a federal client that helped engage their customers (recruiters, hiring managers, and HR Representatives). Excella Consulting is a leading agile technology firm helping clients address business issues including achieving engagement-related objectives by developing IT tools and solutions.
Agenda:
6:30 pm - Networking
7:00 pm - Presentations
8:15 pm - Wrap-up
Speaker Bios
Rich Toohey is President of Resolvere Insights LLC, a marketing consultancy helping clients across a wide range of industries with projects related to Loyalty, Customer Experience, and Customer Engagement. In addition to consulting, Rich is an adjunct marketing instructor for Virginia Tech’s Executive MBA program and Georgetown’s School of Continuing Studies.
Rich brings a deep understanding of how to create and strengthen customer relationships based on over 20 years of marketing experience at Marriott International. He held a variety of marketing-related positions at Marriott including leadership roles with Marriott Rewards where he led efforts that successfully improved member experience and loyalty through program innovation, new communications strategies, benefit enhancements and omnichannel integrations such as Elite Rollover Nights, member account authentication, Weekend Breakfast Benefit, and Marriott Rewards Insiders. Prior to Marriott, Rich was with RJR-Nabisco in marketing and manufacturing engineering.
Rich has shared his marketing practitioner expertise in corporate meetings, panels, guest lectures and industry conferences including CRM Evolution, the University of Maryland, and Constellation Research’s Connected Enterprise. Now residing in Maryland, he has an MBA with a marketing concentration from Wake Forest University and a BS in Industrial Engineering & Operations Research from Virginia Tech.
Graham Kerster, Data Visualization Lead at Excella Consulting, has over 10 years experience in the design, development, and delivery of cost-effective, high performance technology solutions. Specializing in data visualization, location-based intelligence, and full-stack JavaScript development. Extensive qualifications in all facets of project life cycle software development – from initial feasibility analysis and conceptual design through documentation, implementation, quality assurance, and training. Equally effective organizational leadership, team building, and project/technical lead experience providing innovative thinking and problem solving analysis.
Thanks to Our Host and Sponsor
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CHIEF office is located directly off the southeast side of Dupont Circle. There is a parking garage off 18th Street and parking costs only $7. If you're using metro, it is located nearest to the Dupont Circle Metro station south entrance.
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