Improving Content, Operations, and Experience

It's well-known that about 70% of content is never seen, creating tremendous & expensive inefficiencies. In this meetup, we're taking this one on with the help of two rockstar marketing leaders. They’ll share their best practices on improving content & customer experience, reducing waste and yes, even internal content operations.

Agenda:

6:30 pm: Networking

7:00 pm: Kristin Fallon, Marketing Communications Executive at GE Power (www.GE.com)

Content Operations: What It Is & Why It’s the Next “Big Thing” in MarTech

Content is king. Yet many organizations struggle to get complete visibility into an asset’s lifecycle—from planning and creation, to distribution, to impact. Find out how GE is leaning into its tech stack to break down organizational silos and getting the most out of the Kapost platform to increase the efficiency, accountability, and ultimately the ROI, of global content production for both marketers and communicators.

7: 30 pm: Karl Johnson, Managing Director at EXLRT (www.EXLRT.com)

The Future of Content is Real-Time: How, When, & Why to Embrace AI for Content Personalization and Generation

The effective & enjoyable customer experiences of tomorrow are driven by responsive, real-time content that personalizes, improves, and even generates itself automatically, for each individual person each time it is needed. Thanks to AI and machine learning, this concept is quickly becoming a reality. Join us as we discuss the How, When, and Why of embracing AI for real-time content in the enterprise.

8:00 pm: Q&A, Wrap-up, and Networking

Speaker Bios

Kristin Fallon is Marketing Communications Executive at GE Power, a $35B+ energy technology company delivering 1/3 of the world’s power. In this role she is incorporating her passion for brand and storytelling with her expertise in strategic planning to reimagine the business narrative, streamline content and event operations, and deliver higher content-driven impact across GE Power’s global sales organization and customer base. Prior to GE, Kristin established and ran a consultancy that assisted multinational clients in business development and strategy. She began her career in the Peace Corps in Benin, West Africa. Follow Kristin on LinkedIn http://www.linkedin.com/in/ktfallon

Karl Johnson is the Managing Director of EXLRT's strategy and technology consulting business in the Americas. He has spent over 10 years in the digital customer experience space, with a focus on delivering CMS and CRM based solutions to Fortune 500 companies across the globe. Karl is also an industry thought leader and frequently presents and authors content on customer experience personalization and digital transformation. Over his more than 17 year career, Karl has held technology and consulting leadership roles with Microsoft, Booz Allen, and Accenture, and has co-founded multiple technology companies. He holds a Global Executive MBA from IE Business School. See Karl's LinkedIn at https://www.linkedin.com/in/karljohnson/

Thanks to Sponsor, Triblio!

Triblio provides account based marketing (ABM) software to generate demand & engagement from target accounts. ABM targets known & unknown stakeholders in the top-revenue producing accounts to accelerate the purchase journey and deepen engagement. With Triblio, marketers can target accounts using multiple channels just like marketing automation. Account targeted campaigns produce extraordinary results whether it is to acquire new customers or expand relationships with existing ones.Learn more at https://triblio.com

Getting to Snag, (formerly Snagajob)

Reach Snag (Snagajob) at 1919 N. Lynn using the Orange, Silver, or Blue metro lines, about a block from building. If you're driving, paid parking in building and in many area parking garages. Street parking, free after 6 pm, is available, too.

Disclaimer: We take photos & video, so be aware. Attendance means consent to photos and video.

Thanks to both host Snag & sponsor Triblio