Creative campaigns, the martech back-end, and how these campaigns crushed it. Join us to learn how it's done from Mike Lukich, Marketing Analytics and Insights from Booz Allen and Emil Mladenov, Head of Digital Marketing at DrFirst.
6:30 pm: Networking
7: 00 pm: Getting Interactive: A Case Study of a Campaign Based on Interactive Content, by Emil Mladenov, Head of Marketing at DrFirst
7:30 pm: Building a Martech Roadmap for Optimal Campaign Performance by Mike Lukich, Marketing Analytics and Insights Executive Leader, at Booz Allen Hamilton
8:15 pm: Q & A and wrap-up
Emil Mladenov is a creative, analytical and entrepreneurial professional with deep, first-hand experiences in a wide array of business functions, spanning from Marketing to Market Research, and from Corporate Strategy to Business Development. As head of digital marketing at DrFirst, he relentlessly challenges healthcare professionals to adopt pharmacogenomics, real-time benefits checks and other new tools that ensure drug price transparency, improve medication adherence and curb rising opioid abuse. Emil’s team is responsible for planning and executing new B2B and B2C digital programs, designing engaging interactive experiences, and employing research to inform marketing strategies, strengthen messaging and enable sales qualification. Follow Emil on his LinkedIn profile at https://www.linkedin.com/in/emladenov/
Michael Lukich is the Marketing Analytics and Insights Executive Leader at Booz Allen Hamilton. He is responsible for developing and executing the company’s marketing measurement strategies. He has extensive experience in the digital analytics space. Prior to joining Booz Allen, Michael ran marketing technology for Total Wine & More, focusing on modernizing their marketing tech stack. Before that, Michael spent time at WealthEngine, a consumer data company, where he ran the marketing department and MarketBridge, a consultancy, where he was a Principal within their Marketing Analytics practice. Michael has also worked for Marriott as a Manager within their Strategic Business group, and for Accenture as a Consultant in their Systems Implementation & Technology practice. Michael earned his MBA from the Robert H. Smith School of Business at the University of Maryland, where he focused his studies in Analytic Marketing. He also attended Maryland as an undergrad, earning a degree in Engineering.
THANKS TO OUR SPONSOR COGLIDE
Coglide is an AI-driven Customer Engagement Platform that helps marketers discover, engage, and connect with their ideal customers. We power memorable, highly interactive assessment tools to draw visitors, increase engagement, and drive conversions. What's not to love? Come meet them at our meetup or visit them at https://www.coglide.com/.
GETTING TO VENUE
You can easily reach Snag (Snagajob) at 1919 N. Lynn using the Orange, Silver, or Blue lines on the metro and walk about about a block and a half to the building. If you're driving, there is paid parking in the building and many parking garages in the area. There is also street parking, which is free after 6 pm, if you're willing to walk a few blocks.
Disclaimer: As usual, we'll take photos and video, so be aware that you just might show up in one. Attendance means consent to photos and video.